The ecotrust project was done for a Design Studio 2 course. The assignment was to create a persuasive work that promoted the Forestry Stewardship Council and green forestry. I decided to create a minute long video piece that communicated the importance of green building practices to building professionals.

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I took a lot of time learning as much as I could about sustainable green building and the LEED certification program. I wanted the information being communicated to be as clear as possible and to do so entailed understanding the issues surrounding sustainable building. I spent a lot of time refining the message I wanted to send.

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Understanding my target audience was very important as well. I spent time talking to building and forestry professionals to better understand their needs before taking on this project. After these conversations I felt it most important to speak directly to the builder because they consume a large ammount of lumber products. Creating a change in how they work would have a large impact on the sustainable forestry community.

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This is the first time I have created a project using Adobe After Effects. It was a fairly difficult process that Left me wanting to do more in the program. I set up a lengthy story board in Illustrator to have a better understanding of how the final product would look then imported the graphics and photography into After Effects. The most difficult part was editing the sound track.

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After rendering the final movie I imported the video into Flash and posted it on the web. I am very pleased with the final product. I believe that it speaks to the intended audience, expresses the message clearly, and is fun to watch.

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